A Weekly AI Checklist for Sportsbook Review Websites

Kemoku 2.6.0, my WordPress plugin for sportsbook and casino reviews, adds AI abilities. You can connect Claude or ChatGPT to your website and ask it to check and update your reviews, instead of opening them one by one in the WordPress admin.

Below are the checks and updates I would do every week on a review website, with what to type for each one.

Find stale bonuses

Kemoku has an audit that finds reviews with problems, including reviews nobody has edited for a number of months (6 by default, or whatever you ask for) and bonuses with no terms text and no terms URL.

“Which reviews haven’t been updated in the last 4 months?”

“List the reviews that have a bonus but no terms. Don’t change anything yet.”

The same audit also reports missing logos, ratings, pros and cons, published reviews with no category, and site-level problems like an expired license.

Check geo-targeting and country links

On the front end you only see what visitors from your own country see. The audit catches countries set as both supported and restricted, geo links for countries where the review is restricted, and geo links with no country or no URL.

You can also ask what a visitor from a given country gets: whether the review shows as available, the message they see, and which affiliate link they are sent to.

“Check the geo-targeting on all my reviews and list any problems.”

“What does a visitor from Canada see on the Bet365 review, and which affiliate link do they get?”

Update a review from your notes

Paste your notes on an operator, like a new welcome offer and what you liked or didn’t, and ask for the review to be updated. The bonus (offer, code, terms), the pros and cons (up to 7 each) and the 5 sub-ratings can all be filled in from them.

“Here are my notes on Betway. Update the bonus, pros and cons and ratings on the review from them, and show me the changes before saving.”

Add a new bookmaker review

A new review is always created as a draft. Give it the brand name and whatever details you have, and the fields get filled in. It can’t be published until the image, name, affiliate URL, rating and bonus are set, and the assistant tells you which of those are still missing.

“Add a draft review for Betano with this bonus, affiliate link and rating. Tell me what’s missing before it can go live.”

Refresh review tables and listing pages

The assistant can find the Kemoku tables, blocks and shortcodes on your pages, change their settings and add new ones.

“Which pages use a Kemoku review table? Add Betano to the one on the homepage.”

“Add a review table with the top 5 football betting sites at the end of the Football page.”

Change button texts and labels

Button texts and labels come from the Kemoku settings, so one change updates them on every review and listing.

“Show me all the button texts in the Kemoku settings.”

“Change the ‘Load More Reviews’ button text to ‘Show more sportsbooks’.”

Check affiliate links

The audit also flags two reviews using the same affiliate URL, affiliate or terms URLs that aren’t valid links, and links that point back to your own website. It checks how the link is written, not whether the operator’s page loads.

“Are any of my reviews sharing an affiliate link?”

What else it can do

The checklist covers the regular chores. The assistant can also:

• Edit any review field, including payment methods, currencies, payout speed, sports, the info table, and the hero and call-to-action sections.
• Create, rename and delete review categories and tags, and assign them to reviews.
• Move reviews to the trash and restore them.
• Change the Kemoku colors, apply a color theme (this also resets the text settings to their defaults), change the review URL and clear the Kemoku cache.
• Check your license status, and check for and install Kemoku updates.

What it can’t do

• It never deletes a review permanently. Reviews can only be moved to the trash and restored, and that group is off by default.
• It never sees your Kemoku license key or your MaxMind key. It can only tell whether one is set.
• Everything is off until you turn it on. You choose which groups of abilities are available, or switch single abilities on and off.
• It works with the permissions of the WordPress user who signed in. A user with fewer rights can do less.

How to set it up

Open Kemoku Reviews → AI & Abilities. To let a chat app reach your website you need two free plugins, “MCP Adapter” and “Enable Abilities for MCP”, and the page shows whether they are installed and links you to install them. You also need WordPress 6.9 or newer. The Kemoku steps are in the AI documentation, and the general connection steps for Claude or ChatGPT are in my guide to managing WordPress with AI agents. If you also run a casino website on Spinoko, I showed the same idea there in this post.

Try it

If you already use Kemoku, update to 2.6.0, open Kemoku Reviews → AI & Abilities and start with the audit. Ask for lists first and changes second, and check the results on the front end. If you are new to it, the Kemoku page has the details.